First, you have the chance to keep them up to date. When you showcase some behind-the-scenes info for current and prospective customers, you open several doors. Research who the viable influencers are in your niche, and suggest a giveaway. By having relationships with influencers in your niche, you will increase brand awareness and build social proof. They matter because as they participate in your poll, you learn about your audience while increasing their engagement with your brand. People like to participate in polls it makes them feel like they matter to you. This can increase your CTR, engagement, and the overall success of your social media campaigns. Ask them to sign up, subscribe, learn more, or leave a comment. People are more likely to interact and engage with your brand if you include CTAs on social media posts. You can create campaigns around product launches, conferences, and festivals or make it an ongoing activity and keep the content coming in. This can inspire your community to create and share content about your brand and can consist of photos or videos.

Encourage customers to share selfies with your products and create a hashtag to promote them. Have them talk about how your products have helped them. This helps spread awareness and attracts new customers who have not yet tried your products or services.Ĭurrent customers make the best brand ambassadors, so showcase their stories by liking or sharing posts of them using your brand. This builds social proof while not seeming overly promotional or sales-y.Īs part of your overall marketing campaign, you can promote offers and discounts on social media. Create a hashtag for users to submit reviews and testimonials. Use social media to personify your brand while speaking directly to your customers. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juices flowing and inspire you to create your campaign ideas.ġ) Create a Branded Hashtag to Build Social Proof With a well-planned social media campaign, you create brand awareness, lay the foundation to build a community, and drive sales. So even if your products and services are 'low tech,' you need a social media presence. Social media is everywhere, and it isn't going anywhere.

Digital activation ideas 2020